Programmatic marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
With our self serve DSP and RTB platform we help you target the right audience and reconnect with them through our state of the art technology and unique custom models for your campaigns. Reach out to viewers universally with our holistic solutions. We ensure your advertising presence on all devices and platforms.
Header Bidding – It is an advanced programmatic technique which is an alternate to Google’s “waterfall” method. It helps publishers a way to simultaneously offer ad space out to numerous SSps or Ad exchanges at once.